As a single-agency PR firm, the NALA and its sister company, STARKART, rely on efficiency and effective communication analytics to meet and exceed the needs of its diverse client base. To ensure the NALA stays ahead in the industry and continues to provide clients with robust media relations solutions, its team turns to Cision’s PR Software. 

By leveraging Cision’s extensive media database, press release distribution and media analysis reporting services, the NALA is able to garner major coverage for its clients’ PR campaigns, effectively provide the metrics to prove success and increase its overall client base.