Sending news releases out over PRWeb is almost like creating a stand-alone Web site that appeals to my customers. On a single page they see the news release, a call-out quote, photos, graphics, my Web page and even a video. It's invaluable.
In part, the PRWeb analytics has enabled me to better quantify public relations results. This is helpful when communicating the value of PR to management, for example, I can definitively report to the CEO that, 'We got X number of impressions.'