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In some cases, we see clear spikes in traffic after the news release, followed by a direct correlation in increased sales.
The PRWeb team reviews everything I write and I can call anytime and ask for advice, which for me is often 11:00 p.m. at night.
In part, the PRWeb analytics has enabled me to better quantify public relations results. This is helpful when communicating the value of PR to management, for example, I can definitively report to the CEO that, 'We got X number of impressions.'