We’ve played with free press releases services, but they simply did not generate the same exposure and we had delays in getting releases published.
In part, the PRWeb analytics has enabled me to better quantify public relations results. This is helpful when communicating the value of PR to management, for example, I can definitively report to the CEO that, 'We got X number of impressions.'
The coverage we got was nothing short of incredible. I think getting onto Forbes was my favorite.