I like waking up in the morning and seeing Kitchen Tune-Up in Google Alerts and Yahoo! News – especially since I see these results within a few hours.
I sent the release out in the morning and that same afternoon, I had someone call me who had read my news release and wanted to learn more about our services.
In part, the PRWeb analytics has enabled me to better quantify public relations results. This is helpful when communicating the value of PR to management, for example, I can definitively report to the CEO that, 'We got X number of impressions.'