In some cases, we see clear spikes in traffic after the news release, followed by a direct correlation in increased sales.
I sent the release out in the morning and that same afternoon, I had someone call me who had read my news release and wanted to learn more about our services.
Sending news releases out over PRWeb is almost like creating a stand-alone Web site that appeals to my customers. On a single page they see the news release, a call-out quote, photos, graphics, my Web page and even a video. It's invaluable.