As a result of our campaign, we have been featured on just about every automotive related blog as well as classic and performance car sites. We also generated coverage in some of the biggest industry magazines including Popular Mechanics and Hot Rod and created consumer buzz about the Corvette boat that is still going on.
In part, the PRWeb analytics has enabled me to better quantify public relations results. This is helpful when communicating the value of PR to management, for example, I can definitively report to the CEO that, 'We got X number of impressions.'
Sending news releases out over PRWeb is almost like creating a stand-alone Web site that appeals to my customers. On a single page they see the news release, a call-out quote, photos, graphics, my Web page and even a video. It's invaluable.