Conversion Pipeline: Improve Search Rankings, Drive More Leads

35% Increase In Traffic From First Release, 10 New Sales Leads

“We drive sales leads and revenue for our clients,” adds Delpierre. “PRWeb’s news release distribution adds measurable and reportable value, and is a key component to our marketing and branding solutions.”



In 2008 when Michael Delpierre was forming his new company, Conversion Pipeline, he knew incorporating news releases as part of a marketing program were fundamental building blocks of his growth strategy and service offerings.  As a new strategic marketing communications firm, online news releases help quickly spread the word on why Conversion Pipeline’s solutions and services are different than what traditional marketing companies offer.  And since his new company serves the small business and non-profit markets, news releases had to be a core component of their service offerings.

“Issuing a news release confers credibility,” says Delpierre.  “The first thing a prospective client does is ‘Google’ your company name – if nothing shows up, you simply aren’t a credible source.”

Both Delpierre and his business partner Sam Collingwood say they’ve used PRWeb’s online news distribution service in prior positions for many years now.  They find PRWeb complements Conversion Pipeline’s overall online marketing strategy, which includes Search Engine Optimization (SEO), Pay-Per-Click (PPC), e-mail marketing and social media marketing.  Delpierre points out that PRWeb has a great reputation in the online space and is often cited as the ‘go-to’ tool by bloggers and branding experts.

For its own efforts, Conversion Pipeline publishes about three releases every couple of months, and in addition to measurable results – PRWeb’s low-cost is a key consideration. “We can publish three times the number of news releases on PRWeb than with the nearest competitor,” Delpierre adds.

Surge In Sales, Site Traffic And Online Exposure

As part of a new campaign that heavily incorporates PRWeb, Conversation Pipeline’s Web site traffic has increased 35 percent as a result of its online marketing efforts.  In addition, the action some viewers have taken after reading the company’s releases is telling:  numerous readers have chosen to link to the company’s Web site, which search engines view as a vote of trust – something search-marketers know is imperative to solid search results.  Finally, and most importantly, this campaign has increased revenue and their sales pipeline is growing – having secured approximately 10 new leads in the same short period of time.

This blueprint is the same approach that Conversion Pipeline replicates for the clients the company serves.   Delpierre notes that integrating search marketing and social media strategies can be intimidating and seemingly complex for small businesses – yet with PRWeb his firm makes it easy.