In part, the PRWeb analytics has enabled me to better quantify public relations results. This is helpful when communicating the value of PR to management, for example, I can definitively report to the CEO that, 'We got X number of impressions.'
PRWeb helps us reach the blogging community and other online sources that impact search engine optimization which drives traffic to our projects.
I like waking up in the morning and seeing Kitchen Tune-Up in Google Alerts and Yahoo! News – especially since I see these results within a few hours.