In some cases, we see clear spikes in traffic after the news release, followed by a direct correlation in increased sales.
The coverage we got was nothing short of incredible. I think getting onto Forbes was my favorite.
In part, the PRWeb analytics has enabled me to better quantify public relations results. This is helpful when communicating the value of PR to management, for example, I can definitively report to the CEO that, 'We got X number of impressions.'