I like waking up in the morning and seeing Kitchen Tune-Up in Google Alerts and Yahoo! News – especially since I see these results within a few hours.
In part, the PRWeb analytics has enabled me to better quantify public relations results. This is helpful when communicating the value of PR to management, for example, I can definitively report to the CEO that, 'We got X number of impressions.'
Distributing news announcements and promotable content through PRWeb has been an instrumental component of our PR and marketing programs since 2001, with a direct and measurable impact.