In part, the PRWeb analytics has enabled me to better quantify public relations results. This is helpful when communicating the value of PR to management, for example, I can definitively report to the CEO that, 'We got X number of impressions.'
PRWeb helps us reach the blogging community and other online sources that impact search engine optimization which drives traffic to our projects.
We were contacted by both the FOX and the CBS affiliates... and were on the front page of the Chicago Tribune. PRWeb got us in the media within one day.