I like waking up in the morning and seeing Kitchen Tune-Up in Google Alerts and Yahoo! News – especially since I see these results within a few hours.
Our releases get between 500 and 1,000 full page reads and anywhere from 20,000 to 40,000 impressions. Almost all of our news gets picked up by the industry blogs.
In part, the PRWeb analytics has enabled me to better quantify public relations results. This is helpful when communicating the value of PR to management, for example, I can definitively report to the CEO that, 'We got X number of impressions.'