Consumers in 2018 are more aware of how their data is being tracked and some of them are quickly losing trust in companies. Meanwhile, the evolution of mobile, artificial intelligence (AI ), Internet of Things (IoT) and search presents new technological challenges for PR, marketing and communications professionals. There’s an overload of online information right now, […]
EXECUTIVE SUMMARY It’s been both an extraordinary and challenging year for journalism — to say the least. On one hand, the profession has never been under greater attack. Constant accusations of fake news, anti-media sentiment coming from many of the world’s politicians and a seemingly overwhelming supply of competing content has made it much more […]
Maintaining a digital presence is extremely important. In fact, nearly 8 out of 10 of people research a company online before visiting a small business or making a purchase with them. Today, customers demand frequent communication in order to take action. They expect brands to be present across multiple mediums — search, social media, content marketing, etc. Most […]
Cision PRWeb impacts customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.