In some cases, we see clear spikes in traffic after the news release, followed by a direct correlation in increased sales.
Sending news releases out over PRWeb is almost like creating a stand-alone Web site that appeals to my customers. On a single page they see the news release, a call-out quote, photos, graphics, my Web page and even a video. It's invaluable.
We’ve played with free press releases services, but they simply did not generate the same exposure and we had delays in getting releases published.