The ROI of Online Press Releases

Understand the True Value of Online Press Releases


Press releases used to be one of the basic tools of the public relations profession, used by PR practitioners to communicate news directly to journalists. With the advent of new online communication channels, the goals, target audiences, and overall scope of press releases have evolved, transforming press releases themselves into a new communication tool used by public relations and marketing professionals alike.

View your copy of The ROI of Online Press Releases and learn more about the changing roles of public relations and marketing in the context of how the press release is being used as a tool used not only by PR professionals but also by marketing professionals and small business owners for a wide variety of purposes and objectives.

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