Great Press Release Topics - Find Your Inspiration

creative-small-business-marketing-lgRemember, news is just this – timely, interesting, unique, useful or informative content. You created your organization for a reason. People work with you and buy from you for a reason. Those reasons are your news. And news appeals to everyone. Write those stories up and get them out there. You’ll be surprised who’s listening.

Here are some great press release topics that you should be writing about in your press releases.

Company Growth, Milestones and Strategy Shifts

  • New website or significant upgrade to existing website
  • Creation of a new company or spin-off
  • Milestone accomplishments
  • Company anniversary (eg. 50 years in business)
  • New office opening or relocation
  • Company Name Change
  • Strategic partnerships and alliances
  • New executives and other personnel changes
  • Transfer in ownership
  • Company reorganization
  • Holiday-related sales
  • Major steps towards “going green”
  • Stock offerings
  • Financial and earnings updates
  • Securing business funding or credit – including venture capital or angel investments

Products and Pricing Promotions

  • New website or significant upgrade to existing website
  • Free shipping offer/changes in shipping rates
  • New products and services
  • Product name change
  • New product production process
  • New products, services, pricing and promotions
  • New contests and sweepstakes
  • Holiday-related sales and promotions
  • Unique and new uses for existing products
  • New promotional programs like referral rewards
  • Free consultations, trial offers and samples

Market Trends and Thought Leadership

  • New market studies, surveys and polls
  • Helpful tips for customers, related to your business
  • Market trends affecting your business
  • A new award win
  • Milestone accomplishments
  • Free educational information, ebooks, newsletters and white papers
  • Media and speaker appearances by executives
  • Inspirational stories related to your business
  • Predictions for your industry and supporting market analyst information
  • Educational online and in-person events
  • New technology trends affecting your industry
  • Informative industry scam information
  • Expert opinion on an important subject within your industry
  • Debunking of common “myths” related to your industry
  • Tips sheets or feature stories like “Top 10 Valentine Gifts,”  “Top 10 Common Mistakes of Social Media Marketing” or “How to Land a Job in 30 days.”
  • Commentary and product or business tie-ins to current events
  • News of the Weird: an outrageous claim or outlandish event like “Coffee Shop offers gourmet $200 latte!”

Customer Wins and Endorsements

  • Significant customer win and case studies
  • Customer acquisition milestones (100th customer, 500th customer, 1 million customers, etc)
  • Celebrity and public figure endorsements or product purchase (be sure to get approval).


  • Business rebranding
  • New website or significant upgrade to existing website
  • Company name change
  • Product name change

Community and Charity

  • Involvement with a charity
  • Local event or team sponsorships
  • Recent charitable contributions
  • Inspirational stories
  • Internship Programs
  • Pro bono work


  • Scheduling of in-person seminars
  • Success of events
  • Appearance at a trade show
  • Scheduling and success of Web events
  • Event sponsorship
  • Holiday-related events

Legal and Crisis Communications

  • Transfer in ownership, if public
  • Company reorganization, if public
  • Filing a lawsuit
  • Response to being named in a lawsuit
  • Response to accusations against your company or industry
  • Initial Public Offering or plans and timelines to go public
  • Stock offerings
  • Financial and earnings updates
  • Securing business funding or credit – including venture capital or angel investments
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