Sending news releases out over PRWeb is almost like creating a stand-alone Web site that appeals to my customers. On a single page they see the news release, a call-out quote, photos, graphics, my Web page and even a video. It's invaluable.
Our releases get between 500 and 1,000 full page reads and anywhere from 20,000 to 40,000 impressions. Almost all of our news gets picked up by the industry blogs.