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How to Write a Successful Press Release: Stick to the Point

As with all business writing, sticking to the point is a major component of writing successful press releases. When writing a direct-to-consumer news release, it’s important to know which segment of your target audience you're trying to reach and focus the content on a single message that will appeal to that demographic.

Remember that you can publish separate news releases for the different components of your business in order to reach various groups of potential customers. You shouldn't try to tell your company's entire story with a single news release, nor should you try to appeal to your entire target audience with a single document; doing so will only dilute the message and could confuse customers.

To write a successful press release, select one main point for each release that you publish, instead of trying to cover too much. With a specific target audience in mind, focus on conveying interesting information about that particular idea or concept in a manner that will appeal to the people you're trying to reach.

Rather than trying to include multiple topics in a single release, keep a running list of additional topics you'd like to cover and use that information to create future news releases for online publication. Establish an appropriate schedule for news release distribution and create separate documents targeted at specific segments of your audience to publish on an ongoing basis.

For even more tips, download our whitepaper, An Expert Guide to Writing Press Releases:

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