Capture Audience Attention with a Compelling News Lead
How long do people look at an online press release before they decide whether to read it or move onto something else? Internet users make the decision to stay on a web page or leave it in just a matter of seconds. If you want to convince people to take the time to read your promotional writing, you have to create a compelling lead statement that will capture their attention and make them want to learn more.
3 Tips for Writing News Release Leads
- Keyword Placement: Before you write a news release, you should select a primary keyword or phrase that your target customers are searching for on the Internet. This term should be featured prominently in the lead near the beginning of the title and summary.
- Keep it Short: Generally, news release leads should have no more than 170 characters. If the lead for your news release is too long, you run the risk of losing consumers who won't take the time to read the whole release before deciding if the information in the document meets their needs.
- Choose Words Carefully: Pay close attention to the terminology used throughout your lead statement, selecting words that clearly and concisely convey the main idea of the news release in a manner that will appeal to your target audience.
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