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Capture Reader Attention with an Unusual Angle

Online information is abundant, and accessing it only requires clicking a few buttons. For this reason, it's important to make your release stand out from the plethora of information that's already out there—your target audience doesn't want to see "more of the same." This is why one of the keys to successful press release writing is an unusual angle.

Press releases written about things that are out of the ordinary tend to capture the attention of consumers, as well as that of journalists and bloggers looking for stories to cover. While it does take some time and effort to examine a product or service closely enough to identify a unique perspective, doing so can have remarkable marketing benefits. Publishing a press release with an interesting angle is one of the best ways to break through the clutter and capture the attention of your target audience.

Find additional news release writing tips for creating news angles.

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