Text Links in Optimized Press Releases
Press release optimization involves more than selecting target keywords and including them in the text and headlines of your online press releases. The next step is including links to your website using those keywords.
There are two reasons you want to include text links in your press releases:
- Choosing the right phrases to link to pages on your website helps press release readers to find further information at the right location on your site where they can learn more.
- Each text link you create is like a “vote of confidence” to the search engines, helping them categorize the content where the links are found and where the links point.
PRWeb allows you to embed one to three website links in your SEO releases, using the target phrases you have selected. This advanced keyword optimization strategy can have a powerful impact on how well your website is positioned in relevant searches.
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