Search Optimized Press Releases – Online Visibility Fast

Search engines like Google are quickly becoming top public relations vehicles online. Purchasers, reporters, investors, bloggers and more rely on search daily for inspiration, news and researching new products and services. Savvy marketers and public relations professionals know how important it is to be “top of mind” when the people they want to reach are looking for information. That’s where you really get value out of online visibility.

Do you want to attract these targeted audiences? Getting visibility in Google, Yahoo, Bing or other search engines either will cost thousands through pay per click campaigns, or will take a long time through traditional search engine optimization techniques.  

Enter search optimized press releases.

All of the major search engines include news with search results.  Search for a phrase that is currently in the news and you are sure to get at least one news result in the page of 10 links.

The first great thing about getting a search position with a news result, especially search optimized press releases from PRWeb, is that the search engines regularly include images related to the news topics right next to the news headline. What does that mean? Eyeballs! Attention! In a big white page of blue links, a picture is worth a thousand words (or can mean a thousand clicks).

Second, search engines understand that news is time-sensitive; therefore they put those results up pretty fast – within the same day, hour or (sometimes) even minute. So a search position that would normally take months to achieve will show up almost immediately.

Third, there are a lot of sites that pick up and republish PRWeb press releases, meaning that there is a very broad distribution network. This is great for online visibility in search because your news will often show up in results for a number of different sites. This means even more chances that people will see your news release.

Fourth, PRWeb is designed to give you this immediate visibility through news search results, and also to give you longer-term value through permanent hosting (we keep your news release on our site forever, unless you delete it), and by letting you define how the release links back to your site.

After the initial news cycle (usually 36 hours), your release result may move down the search results, but it will often remain in the results for quite a while. Once you have launched your first release, you will find the most benefit for sending out press releases on a regular basis. This helps you to keep your online visibility in search constant and gives more opportunities for others to find out about, reprint or write about your news.

Here are a number of resources for you to learn more about how to craft search optimized press releases to improve your online visibility.

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