PRWeb Changes the Press Release Game
As the nature of the media has evolved, so has the public relations industry. In today’s world press releases are part of an integrated marketing and public relations strategy. Once dedicated solely to the media, professionals are tasked with incorporating Search Engine Optimization techniques into their writing style.
Consumers and journalists are increasingly going online to find news and information about products and services. As online press release distribution has become more common to reach these multiple audiences, press releases must evolve in order to remain relevant, interesting and profitable.
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