Online PR: Make it Easy for Consumers to Find You
Nowadays, consumers expect to get information they want instantly. Most people no longer wait for evening news reports to find out what's going on in the world, since Internet searches are much faster and can be done any time of day or night. That's why mastering the art of doing PR online is essential for success in modern marketing. The key is to ensure that it's easy for potential customers to find information about your company when they're searching the Internet.
Your online public relations efforts should include quality press releases featuring highly searched key phrases that are relevant to what your company offers and to what your customers need. You should also use a social media press release format that makes it easy for people to share the information with their friends and contacts. The easier it is for customers to find and share information about your company, the more the company's bottom line will benefit.
In addition to distributing press releases regularly, set up a Twitter account that is the "voice" of your organization, and assign someone to monitor it. Create a Facebook fan page, publishing links to your news releases and other interesting information about your company. Create a YouTube channel with interesting videos and presentations that can help people better understand your company's products, services or mission. Build a newsroom and link to it from your website which makes it easy for reporters and bloggers to know who to contact. If you are a service provider, encourage customers to provide online reviews of your service on appropriate sites. And if you get a bad review, contact the person to see how you can make it right with them.
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