Maximize Online PR Benefits with a Regular Distribution Schedule
If you want to enjoy the greatest benefits from your online publicity efforts, it's important to integrate news release distribution into your ongoing marketing activities. Rather than distributing news releases occasionally, it's best to come up with a regular distribution schedule so that you can maintain an ongoing presence in the world of online press release distribution.
Your publication schedule will depend partly on your budget. If you're able to, putting out a press release each month is a great investment for online visibility. The news cycle in the news search engines is about 28 days, so publishing monthly keeps you right on this crest. If you're unable to publish a release every month, try for once each quarter. The ideal publication schedule will also vary based on the nature of your business and the type of information you have to share. For example, if your organization hosts special events regularly, it makes sense to publish a press release announcing each one.
Scheduling and sending periodic releases is also a great way to optimize your website, as the process creates new, quality backlinks on a regular basis. It's also a great way to keep your company's name in front of prospective customers, industry leaders, and others who have the potential to help your organization achieve its goals for success.
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