A Three-Step Guide to Creating Online Publicity for Your Business
There is no better marketing tool than publicity.
As a means of attracting attention, getting people talking and bringing customers through the door, publicity is second to none.
In today’s digital media world, any business can generate publicity and become an overnight success. With a good story and a few inexpensive tools, it’s possible to generate your own publicity online, where your future customers look for news about businesses, and journalists look for stories. Your business has the power to reach hundreds of thousands of people.
There are a lot of publicity tools out there. You can generate publicity with any single one, but they’re most effective when you combine several.
Learn the three routes to online publicity:
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- News releases
- Social media
- Media pitching
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