Are you leveraging referrals for your online marketing strategy?
It's no secret that today, buyers are calling the shots. This can leave sellers scrambling to best market their products and services to a discerning, educated crowd of prospects.
These days sellers have an incredible amount of choices when it comes to getting the word out. While many small businesses have delved into online marketing, too few are leveraging an elementary channel that's been around since buying began - word of mouth.
Don't believe word of mouth still matters? Consider this: according to InsideView, a negative review on Facebook, Twitter or YouTube can cost a company 30 customers.
In addition, encouraging people to say great things about you is a super boost your company can't afford to live without.
If you're wondering how to generate a referral marketing campaign within the realm of the digital marketplace, check out these three ways to get people talking about you.
1. Remember the social nature of humans
Underneath all the magnetism of the Internet lies the truth that people are community-minded animals. We need to be part of a group and to feel valued.
Whether sharing, liking, following or posting, buyers are now inextricably linked together through a huge network.
Small-business marketers need to remember these facts in a highly social marketplace:
2. Understand social = emotional.
Buying is at its foundation an emotional process. While content needs to be relevant and valuable, it also needs to be compelling to get readers talking and taking action.
The more discussions you can initiate, the more relationships you can nurture. Keep an eye on how your competitors are engaging audiences as well. You'll likely find some great ideas for your brand.
Integrate compelling elements by:
3. Give thanks for reviews and ask for referrals
According to a 2010 Nielsen Global Shopping Report, 57% of online shoppers look at reviews before they buy. By constantly monitoring social sites, blogs and forum discussions, you can stay on top of the positive reviews your brand receives. Then, be sure to register your thanks.
Taking good word-of-mouth further, ask customers for referrals.
Of all the good reasons to incorporate referral marketing into your strategies, two stand above the rest - cost per lead is lower and conversion rates are higher. Don't ignore this goldmine of opportunity. Fire up your referral marketing and watch sales climb.
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