PRWeb 5 Star Award: Books for Small Business
When it comes to winning the PRWeb 5 Star Award, the person, product or technology receiving our recommendation has to be extraordinary in some way. These books all excel in multiple ways, offering information, intrigue, presentation, innovation and creativity. We recommend the following 5 books for the shelves of any small business owner looking to make changes for the better in all facets of their business and marketing plans.
1. We Are All Weird by Seth Godin
This book appeals to the people portion of successful business and marketing. According to Godin, weird means that you've made a choice and stood up for what you believe in and done what you want, not what the marketer wants. This sentiment is echoed in the beginning and throughout this s book. This book highlights what it is to think outside the box with your marketing, business and life plans. That's something that can help anyone who realizes life is too short to just go with the flow.
Brian Solis is the namesake of a very popular business and marketing blog, and his personal expertise is echoed in this book. An excerpt from a later chapter gives a good synopsis of this book's goals:
"Perhaps the biggest mistakes committed by businesses, personalities, and brands in social media occur when people jump into social networks blindly without establishing guidelines, a plan of action, a sense of what people are seeking and how and why they communicated, an understanding of where people are congregating, a definition of what they represent and how they will personify the brand online, and the goals, objectives, and metrics associated with participation."
What is great about this book is that it addresses all of those mistakes and how to avoid them in a readable and shareable way, which is a huge benefit for any small business owner.
3. How to Write & Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content by Robert W. Bly
This book is a straight-forward approach to creating and publishing content. It focuses on all facets of the information trade. This includes reputation management, proper research and citation techniques and guidelines. Due to the wide variety of writing platforms it includes in its rundown on how-to writing, this book is a great asset for any small business owner looking to produce their own expert content. Becoming a paragon in one's field, someone that others go to for advice and help on best practices, is a great goal for any businessperson to strive for.
4. Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves by Adam L. Penenberg
In the midst of interest in meme marketing, understanding what viral marketing means and how it works. Dan Heath, co-author of Made to Stick: Why Some Ideas Survive and Others Die, praised Viral Loop.
"If you want to understand all things viral, this is the place to start. Penenberg's reporting gives us a ringside seat for some of the biggest viral success stories in history, from Tupperware to Ning,” said Heath.
Viral marketing is an important thing for people interested in small business marketing because it is one way to reach a wide and national customer base without directly referencing them. Learning how other companies have grown is an excellent way to understand what practices can benefit your own company.
Efficiently utilizing social media is the key to any successful social marketing plan. Twitter is one of the most popular social media sites combating for the top spot with competitors like Facebook, LinkedIn and Google+. This book is a great introduction on how to use Twitter as a positive asset for promoting you and your brand. It includes a lot of specific, easy to leverage examples, tips and case studies on how to not only use Twitter, but also to make it your own.
Wealth and personal finance expert Christorpher Howard commends this book's ability to inspire action:
"I'm amazed how many people are not yet using Twitter to connect with customers and associates. Once again, Joel Comm leads the way into the future by showing people how they can have increased success by taking some very simple actions. This book has inspired me to take my social media presence to the next level!
Do you have personal experience with any of these books? Are there others you believe should be added to the list? Share your insight with us in a comment.
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