3 Don’ts When Writing A Press Release
When Writing a Press Release, Don’t Go for the Hail Mary:
Press releases can be an important component of your online marketing mix, reaching multiple audiences and driving SEO results such as traffic and keyword visibility. To correctly harness this potential, it only makes sense to have a good game plan when writing a press release.
When creating a press release there are loads of Do’s– keep it brief, proofread for errors, provide newsworthy information, etc. Just as you follow the Do’s, it’s equally important to know the Don’ts.
1. DON’T go keyword crazy. Just like the coach who only runs trick plays, overdoing anything can be a bad idea.
Search Engine Optimization (SEO) is a fantastic channel for driving readers to your website, but there is a healthy balance when it comes to optimizing your press release with keywords. Remember that if the copy doesn’t make sense to the reader, it’s not going to make sense to search engines either.
When integrating keywords to create an SEO friendly press release, use these rules as a guide:
2. DON’T go long. Readers are moving fast on the net. Expecting them to read content top to bottom is setting high expectations. Hail Mary passes rarely work on the field and the Internet is no different.
Brevity is your friend, follow the best practices below:
3. DON’T forget the fans. The fan base for press releases has expanded beyond the newsroom. When crafting your releases, be sure they can score with journalists and your target audience alike.
Consider the following:
When you create a careful game plan for your press releases and you craft them in ways that readers will appreciate, you’ll find press releases to be an invaluable tool in your online marketing mix. Remember, the best Hail Mary is the one that never has to be thrown.
Learn even more about writing releases by downloading the Expert Guide to Writing Great Online Press Releases.
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