3. Track

Monitor the success of your online releases

News used to be measured in clippings. Today, the value of news is measured in impressions, shares, reads, traffic and engagement. We provide the tools you need to measure the real impact of your news. It’s powerful. And it’s simple.

Pickup

Exact Match Pickup

Follow your release across our partner websites. We make it easy to measure the digital footprint of your content. We’ll provide a complete breakdown of the potential audience, media type and the specific industries that posted your content online.

Traffic

Traffic

Get a bird’s-eye view of the total amount of traffic generated by your press release. We provide a comprehensive analysis of release views, search visibility, multimedia engagement and traffic sources to provide a clear picture of your message’s impact.

Audience

Audience

Is your message localized or national? An interactive map will break down the specific locations of your audience to provide insights on how you’re building awareness in your target markets. And because the internet has no borders, we’ll even capture the interest garnered globally.

Engagement

Engagement

Your press release performance is not complete without measuring engagement. Gain valuable marketing metrics like click-through traffic and social media shares to demonstrate how your content is building awareness and generating demand.