The power of PRWeb is really quite amazing. And we've achieved all this at a very affordable cost. It's as if we had our very own PR department!
In part, the PRWeb analytics has enabled me to better quantify public relations results. This is helpful when communicating the value of PR to management, for example, I can definitively report to the CEO that, 'We got X number of impressions.'
PRWeb helps us reach the blogging community and other online sources that impact search engine optimization which drives traffic to our projects.